Anytime, Anywhere, Anyhow?

I got myself a nifty Ipod touch last month and i am seriously addicted to all the apps you can download from the itunes store. What's impressing me on a daily basis however, is the internet browsing experience on this gadget. Hands up for all those people who have tried your phone's internet access and been really turned off by

1) The speed ( or lack of)
2) The design/layout
3) The speed

On the itouch however, with a wifi enabled safari browser, i found myself surfing web pages not unlike a netbook experience. This led me to realize the problem with mobile marketing isn't the device, it's the user experience. Remember i spoke about how i believe branding is formed by experiences. We have been fed the slogan "Anytime, anywhere" so many times over the last year, yet are we really consuming more mobile content anytime anwhere? NO.. and the reason is simply because "Anytime" and "Anywhere" is not "AnyHOW".

How we feel when we access those WAP pages and How we perceive communication over the mobile screen is just if not more important than anytime or anywhere. Whats the point of telling me its a buffet if the only thing on the table is boiled water and old bread.

Mobile phones are designed primarily to help us stay connected. We use calls, sms, mms etc to stay in touch. Social networks want us to be plugged into them 24/7. The natural affinity means social networks are learning to adapt from an online experience to generating good mobile ones. My experience with the facebook app on the ipod touch was absolutely spot on.

So, how about companies? Brands, services? If companies start embracing social media as a new way of conversation, then the mobile internet surely must be part of that plan.

Any comments or good mobile internet experiences to share?

Song of the day is by Lesley Roy ( she sings like she has a frog in her throat but its enjoyable)

"Unbeautiful" by Lesley Roy